Table of Contents

1.0   Introduction

2.0   Select Your Stakeholders (S)

2.1    More Stakeholders Increase Your Power
2.2    How to Identify More Stakeholders
2.3     Target Group Approach
2.3.1    The Client’s Side
2.3.2    The Internal Users’ Side
2.3.3    Secondary Stakeholders
2.3.4    Look for Ambassadors
2.3.5    Do Not Forget Careershapers
2.4     Persuasive Communication

3.0   Plan to Communicate (P)

3.1     Frequent Communication Moments
3.2     How to Plan Your Communication Moments
3.3     Organize Individual Tasks
3.4     From Cop to Coach
3.5     Make a U-turn
3.6     Respect the Plan

4.0   Organize Influence (O)

4.1     Why a Governance Body
4.2     Reflecting the Actual Political Interests
4.3     Form Strategic Coalitions
4.4     Optimize the Power Balance
4.5     Managing Bodies

5.0   Market Your Change Initiative (M)

5.1     Relationship between Project-, Team-, and I-marketing
5.2     Project Marketing
5.3     Team Marketing
5.4     I-marketing
5.5     Create Your Own Logo
5.6     “Pimp” Your Communication Message

6.0   Prove Potential Success (P)

6.1     The Power of Potential Success
6.2     Fundamental Concept
6.3     Indicators of Success
6.3.1    Identify Indicators with Your Project Team
6.3.2    Ask Stakeholders
6.4     Quantifying Indicators
6.5     Effective Risk Management
6.6     Spin the Context

7.0   Benefits of SPOMP

8.0   And then . . . Making a Career

Appendix A: Only 32 Percent of Projects are Successful
Appendix B: Nobody Actually Likes Change
List of Figures and Tables
Index